To all our wonderful alumni of The Pizza World who continue to fight the fight in these challenging times. We want to let you all know that the pizza school continues to fight on with you all. We have all been going through one of the toughest times ever seen for our industry. Most of us will make it through and come out smarter and stronger than ever. Learning how to pivot, cut costs, rethink our brands and strategy. What doesn’t kill us will make us stronger as the old saying goes.
The Pizza World has been a tremendous amount of rules, orders, and laws passed over this last year in the name of “Help”. Regardless of the reasons, your viewpoint or mine, our freedoms to produce, interact, come and go and provide for our families has been greatly reduced with an escalating dependency on the government to hold us up.
I don’t know about you but this has resulted in tremendous uncertainty in the future for me, my family, and friends. That being said there are a couple of things I am certain of that can help us all.
First and foremost is to keep working, keep producing and keep on communicating to not only your customers but your family and friends too. What tends to happen when people are under attack is that they withdraw and try to defend themselves. This is exactly the wrong thing to do. No battle has ever been one by defending oneself, nor a piece of ground, or even a castle. You have to attack to win!
What does this mean to people in the restaurant business? It means to promote, arrange your business for more pick-up and delivery, social distance, and protocols but keep going! You have worked too hard to get to this point and allowing apathy to take over is a killer. Be strong for yourself, your family and friends do something, anything is better than nothing. You may have to get creative but you can find new customers and cater more often to the ones you have. There is something that can be done about it, and that starts with your viewpoint and willingness to make it happen.
These lessons will be something to use and think with for our future success. So make the biggest glass of lemonade you can because they gave us a lot of lemons and that’s what pizza men do! The Pizza World Rocks!